Haskell is a leading office and school furniture design and manufacturing firm, with a rich history. Founded in Pittsburgh 70 years ago, they have focused on producing high quality, innovative furniture solutions for the modern business world. Their educational furniture lines are the standard in the industry and are much more than jus aesthetically pleasing. The Ethos chair, pioneered by Haskell, allows students to have the mobility, storage, and flexibility necessary to facility positive learning outcomes in the 21st Century Classroom.
While working with Brand Llama, I was tasked with many projects. Ranging from digital to print, look books to webpages, social media posts to flyers, Haskell had us working on everything you could imagine. Not only was I working on many different projects, but I was taking different roles on said projects at any given time. Whether I was a lead designer, a presentation designer, etc, we made sure as a team that we kept the branding system consistent throughout.
Since Haskell was such a large company / client, communication was key. While at Brand Llama, I worked closely with Sagan to make sure we were designing content that Haskell approved of, while also maintaining its core visual identity. We always started with a wireframe or a rough first pass, and collecting feedback from the team in order to take the next steps.
Due to the sheer amount of work that was done for Haskell, it was important to have an established visual system made for the brand. While at Brand Llama, I created logos for various new products such as the 360 Chair and the Disco Stool, and continued pushing the envelope on their existing visual style. As a team, we made sure that these visual elements were consistent and carried through the entire brand.
While working with the Brand Llama team, I helped ideate and design a plethora of print materials from Haskell, including: Trade show collateral and booth materials, spec sheets and cut sheets for the entire product line, pricer catalog featuring every product offered+ every options available for each product, look books, brochures, flyers, etc.
There was a fair share of digital materials to pair with the print. While working with Brand Llama, I created / aided with the creation of social media posts, email blasts, new webpages for new products, and helped maintain the existing pages on the site with new information and Imagery.
During my tenure with Brand Llama, I undertook a diverse array of projects for the prominent client Haskell, spanning from digital to print mediums. Communication was paramount, particularly given Haskell's size. Working closely with Sagan and the rest of the team, we meticulously crafted content that not only aligned with Haskell's preferences but also adhered to its core visual identity. Our workflow involved initiating each project with wireframes or initial drafts, followed by iterative feedback sessions. The sheer volume of work for Haskell necessitated the establishment of a robust visual system, and I contributed to this by creating logos for new products such as the 360 Chair and Disco Stool, while also refining the existing visual style.
In the realm of print design, I played a pivotal role in conceptualizing and designing diverse materials, including trade show collateral, product spec sheets, pricer catalogs, look books, brochures, and flyers. Simultaneously, the digital dimension saw me creating and supporting the development of social media posts, email blasts, and new webpages for Haskell's expanding product line, as well as maintaining and updating existing website content. This multifaceted experience at Brand Llama not only showcased my adaptability in various roles but also contributed significantly to enhancing Haskell's brand presence across both print and digital platforms.
